Passion and driving force to develop our machines
The creation of each newly developed gaming machine is supported by the passion of countless developers. At Sega Sammy Creation, each machine development project is organized as a team comprising producers, directors, planners, designers, programmers, and so on. All members have confidence and pride in their work as a group of true professionals.
Development teams at Sega Sammy Creation are composed of professionals in each area, of course, and any members can offer ideas or opinions, even if not in their specialized field, which creates a liberating, energetic atmosphere. Always respecting each person's diverse individuality, we seek the active exchange of opinions in order to deliver high quality machines. After achieving consensus of all members, our teams come together to work tirelessly on creating these machines.
Just as each personality is different, the feelings that each development team member brings to the machine can vary significantly.
I want to develop machines that fascinate people from all over the world despite linguistic and cultural differences.
I want people who have no experience of casinos to get a taste of how thrilled I was the first time I went to a casino.
I want to create a fully original game that will remain forever as a casino favorite, like baccarat.
The words may differ, but through the machines we develop based on these convictions, we demonstrate our powerful desire to excite and entertain as many people as possible. Each individual energy is a driving force creating innovative machines, like a breath of fresh air into the world of casinos.