Development, manufacturing, and sales of casino machines / consigned development and
offering advice on game machines.
Paid in Capital
President and CEO
Board of Directors
Toru Nakahara Hisao Oguchi
The SEGA SAMMY Group offers a wide spectrum of entertainment. Its Pachislot
and Pachinko Machine Business segment is centered on Sammy Corporation. Meanwhile, the SEGA
Group’s digital game business is the core of the Entertainment Contents Business segment,
which develops packaged game software and amusement machines, operates amusement centers,
produces animation, and sells toys. Further, the Resort Business segment develops and
manages hotels, theme parks, and integrated resorts.
Our mission as a comprehensive entertainment company working to provide new
means of entertainment is to maximize group-wide synergy and offer entertainment products at
a quality level only the SEGA SAMMY Group is capable of providing.
Always Proactive, Always Pioneering
Sammy is leading the Pachislot and Pachinko Machine Business segment in SEGA
SAMMY Group, and contributes to development of the Japanese Pachislot and
Pachinko industry. They create interactive machines with industry-leading
Provision of a diverse range of entertainment “Experience”
Entertainment contents business which focuses on SEGA Group’s digital game
business, includes amusement machine development and facility operation,
development of video contents and toys. SEGA Group rolls its entertainment
across a broad spectrum of areas.
SEGA SAMMY CREATION INC. was founded in June 2013, to develop, manufacture
and distribute gaming machines. Using the creativity and cutting edge technologies
cultivated throughout the years in the entertainment business by the SEGA SAMMY Group, our
mission is to create truly entertaining and fun-to-play gaming machines.